Tag: Ian Fleming (Page 7 of 8)
“It’s all so boring here, Margo. Nothing but playboys and tennis pros. If only I could find a real man…“
Thirty years ago this week Bond bullet The Living Daylights premiered on a particularly balmy June evening at the Odeon Leicester Square, London. Continue reading
“It was that moment in the day when the world has had enough”
Trigger Mortis
The race date was Monday September 7th 2015.
The starting grid was London’s Waterstones Piccadilly.
The grandstand was flanked by Ian Fleming Publications, Orion Books, Fleming family and gathered guests proudly watching the newest Bond author take to the driving seat and rev up the engines for the official launch of the newest 007 continuation novel, Trigger Mortis.
“The man was a genius at what he did”
Anthony Horowitz on Ian Fleming
Photo © Mark O’Connell / 2015
Arriving to a packed crowd in a 1950s Bentley, the 60 year old author of The House of Silk, Moriarty and the Alex Ryder series soon arrived at the Film & TV section of Waterstones’ flagship London store with apologies for taking up so much room with his new tome. In true 007 style (well, true 007 launch style), part of the floor has been dedicated to Trigger Mortis : Unlocking Bond – Les Enfants Terrible’s immersive tribute to 007, Fleming, 1950s motor racing, codes, clues, vintage globe-trotting and Bakelite telephones. Heck, even Geoff Love’s flagship Big Bond Movie Themes album was resplendent on the vintage turnstile! And it was here that the BBC’s Mishal Husein (looking pretty sharp herself) talked through Trigger Mortis with Horowitz – examining its genesis, research and thinking.
Photo © Mark O’Connell / 2015
“He’s very good at jumping in and out of Bond’s head”
Anthony Horowitz on Fleming
Photo © Mark O’Connell / 2015
One of the key phrases Horowitz’s mentioned throughout was his constant need to remind himself to be “selfless” with Trigger Mortis. This is not his series or even his creation to showboat his own creative foibles, fancies and tics. It is a honest and endearing approach and one that has clearly fed into the strong reviews the book is garnering from critics and Bond literature fans alike. Horowitz is adamant he has not rebooted what Fleming has created. He highlights how you “need a good title, a good girl and good villain“. Quite right. He is also highly mindful of the era that surrounds Trigger Mortis. It is no author’s role to change his book’s societal backdrops or the world vision of its protagonist. Horowitz discusses the gay characters in the book but is forever mindful of keeping faithful to a late 1950s context alongside acknowledging too the shifting attitudes of 2015. Again, it is that “selfless” approach.
“With original material by Ian Fleming”
With Fleming himself looking on in the form of Anthony Smith’s bronze bust of the cigarette-clutching writer, the poetry and casting of Anthony Horowitz’s new role as Bond author became most clear. A TV screenwriting veteran himself (having written such TV fare as Robin Of Sherwood, Poirot and Foyle’s War), Horowitz is the perfect choice to write the 007 novel that incorporates Fleming’s own TV treatment work, Murder on Wheels into a new 007 novel. Murder on Wheels was one of nine TV treatments written by Fleming for a television drama that ultimately never manifested. Some went into the published Bond novels, but four remained tantalisingly unused and, hence, unread.
Photo © Mark O’Connell / 2015
The always animated Horowitz explains how he was invited by the Fleming family to use some of these unread works – to somehow weave them into his novel as a starting pistol of sorts. Horowitz has of course changed a few details and names from Fleming’s treatment notes. But Murder on Wheels is very much 007’s original creator waving his lap number flag at Trigger Mortis. He may have died 51 years ago but Horowitz is clearly proud to be able to be in this collaboration of sorts with Bond’s creator on this one.
Photo © Mark O’Connell / 2015
Horowitz discusses too how he was fortunate enough to visit Germany’s infamously dicey racetrack – the Nurburgring – with racing driver and expert, Mario Franchitti, how an unsuccessful attempt to get noticed for writing a Bond film screenplay ultimately fed into his first Alex Ryder novel (Stormbreaker) and a small matter of a very public apology at the start of the week. Horowitz had caused a mild storm in a teacup (the sort that only gets unnecessarily amplified by social media) by claiming potential Bond actor headline maker Idris Elba was too “street” to play 007 on screen. Having told Horowitz that he did not need to apologise (Elba is as street as Jack O’Connell and Tom Hardy – so the sentiment has no racist overtones to it), he astutely told this writer he felt it was better to nip it all in the bud. Which he did. He also continued to clarify how he had not slated Skyfall and the forthcoming Spectre, but actually said they were just not as brilliant (in his mind) as 2006’s Casino Royale.
Photo © Mark O’Connell / 2015
So there we have it. A full house of press, fans and Bond readers new and old were witness to the latest 007 novel firing off the starting grid. They certainly left feeling Trigger Happy as Horowitz did a lap of honour by signing copies of the hardback.
It is worth noting that the Waterstones edition of Trigger Mortis features the unseen Ian Fleming text for Murder on Wheels and a discussion chapter from Horowitz himself on how he was inspired and spurred on by it.
With thanks to Anthony Horowitz, Mishal Husain, Riot Communications, Waterstones Piccadilly, Ian Fleming Publications Ltd, Fergus Fleming, the Fleming family, Ajay Chowdhury, Remmert Van Braam, Brian Smith, Matthew Field and Orion Books.
Photo © Mark O’Connell / 2015
Trigger Mortis is published now by Orion Books / Ian Fleming Publications Ltd.
For more on Anthony Horowitz’s own site click here. For further photographs from the evening check out Mark O’Connell’s Catching Bullets page.
With thanks to Anthony Horowitz, Mishal Husain, Riot Communications, Waterstones Piccadilly, Ian Fleming Publications Ltd, Fergus Fleming, the Fleming family, Ajay Chowdhury, Remmert Van Braam, Brian Smith, Matthew Field and Orion Books.
“Never say ‘no’ to adventures. Always say ‘yes’, otherwise you’ll lead a very dull life” – Ian Fleming
2015 is fast shaping up to be the big and small screen’s YEAR OF THE SPY…..
I never have more than one drink before dinner. But I do like that one to be large and very strong and very cold, and very well made. I hate small portions of anything, particularly when they taste bad.”
Casino Royale by Ian Fleming, 1954
Under the apt PR guise “PROJECT TUXEDO”, the world’s luxury vodka brand Belvedere has announced its new global partnership with James Bond 007 and 2015’s SPECTRE.
“We are delighted to announce that when it comes to his martini, Mr Bond Knows The Difference” says Charles Gibb, President of Belvedere Vodka.
First created in 1993 when the taboos and trade boundaries of Cold War Russian vodka were lifting (and 007 was of course about to enter into an officially sanctioned marriage with Smirnoff – his and the Bond image’s on/off vodka of choice since 1962’s Dr. No), Belvedere Vodka has hit the ground running in its two decades tenure. Generating a new standard and thinking around vodka and its side industries and variants, Belvedere has quickly established itself as a bespoke vodka striving for excellence and distinctive character. Made in Poland from Dankowskie Rye and blended with water, Belvedere’s taste profile is a must for premium restaurants, eateries, bars, hotels and clubs. And now Bond fan gatherings, birthday lists and – yes, I asked – bachelor party libations.
In total, James Bond orders 19 vodka martinis and 16 gin martinis in Fleming’s work.
But as much as this is a cracking marketing angle for both Bond and Belvedere, there is more to this new relationship than sheer profile. Belvedere’s chief of mixology Claire Smith is ‘the first lady of vodka’. At a private demonstration of Belvedere and vodka martinis in an equally private Armed Forces private members club in London (and one with its own Ian Fleming links, of course), Smith proves not only her passion for vodka – and of course Belvedere’s new relationship with 007 – but that she wants the revival of the vodka martini to continue. According to Smith there is a momentum of interest in vodka martinis (no doubt revived by 2006’s Casino Royale and its presentation of the Vesper cocktail). People are wanting to know more from their barman, they are wanting to get that martini and their drinks right just for them. Like our evolving food tastes and knowledge, we are all wanting to know what is in our drinks. We are also moving away from that 1970s and 1980s menu of cocktails and spirits (there was no Babycham at the bar of this particular club).
This new promotional pairing between SPECTRE and Belvedere is also about democratising the vodka martini – forever a perceived requisite of out-of-reach high-end establishments or disappointingly bad office party Bond nights with some bloke in a corner mixing drinks like Tom Cruise in Cocktail . Treated by bar consultancy and drinks wizard Joe Stokoe to three stunningly realised standards – a Dry Martini (stirred, not shaken), a Wet Martini and a Reverse Vesper – I was instantly able to discern the differences created by preparation and experience. My preference would be the Reverse Vesper (1 part Vermouth, 1 part Tanqueray and 3 part Belvedere vodka). A twist on the iconic Vesper (which is not necessarily the onscreen vodka martini Bond has always had), this Belvedere imbued cocktail was a saucy strapless dress of a glass – attention grabbing but refined with a whisper of Lillet and lemon rind.
“One medium dry vodka martini mixed like you said sir, but not stirred”
Dr. No, 1962
Claire Smith’s engaging and easy passion for mixing, presenting and augmenting vodka is all about creating “a dialogue” between the consumer and bartender. Smith spends time opening up the consumer’s confidence. She wants us to build relationships with our barman. How many of us have wanted to be James Bond and take our place at the bar with that just arrived poise only to fall at the first hurdle – confidence. One of the mainstays of Belvedere and tenets of Smith’s approach is to arm the consumer with the realisation that there are no rules. Bond’s own iconic shaken, not stirred vodka martini is itself an alleged faux-pas of ingredient-bashing excess. Some gin and martini scholars would have you believe stirring and not shaking is the end goal – that shaking can excessively aerate the core components. But Smith and Stokoe are quick to encourage “there are no rules”. What is one person’s martini foible at the end of the working day is another’s starting pistol or refreshing interlude before dinner. Know Your Martini is a recent mantra of Belvedere Vodka and one that equally applies to its marriage with Eon Productions and James Bond. The renowned vodka house wants more than just a fiscally beneficial union. “Vodka is so often overlooked as being neutral, anonymous. And vodka is so much more dynamic than that.” notes Smith. “The future of bar-tending lies in trying to find elegance and beauty and simplicity and making that compelling for the consumer to really get involved with. That’s really what I’m interested in.” Belvedere teaming up with Bond is more than commercialism. It makes bespoke, aesthetic sense.
Of course the panic-peddlers and naysayers will all have their headlines primed about 007 selling out and movie producers taking product placement too far. The Heineken usage in 2012’s Skyfall was scorned by easy headline makers, but when a secret agent is in a backpackers beach bar in Turkey I am kind of assuming ordering a “vodka martini, shaken not stirred” is not quite going to cut it as much as a cold beer. It is worth noting too that Ian Fleming himself would drop in names and products – because they were part of his world and hence 007’s, but also because there is an immediacy and westernised reality about labels. Our homes and daily technology are bound by labels and familiar monikers. Why should 007 the character be exempt from that? And why should 007 the film franchise not seek out and align itself with the finer leanings of a house like Belvedere? Belvedere join a rich array of Bond beverage “co-stars” including Bollinger, Absolut Vodka, Smirnoff, Macallan and Finlandia.
Head of Belvedere Charles Gibb is a quietly proud man right now. “It’s the size and scale of everything that is James Bond” – he notes – “This union is unique because an integral part of our brand and Bond’s character meet in this wonderful intersection called the Martini. The fact that Ian Fleming and Bond are credited with re-energising the building of what is today the modern-day Martini – and the vodka martini – I think that’s a very unique partnership, you don’t often find something with such a unique crossroads.”
And there is no fear of this business fit not finding the same enthusiasm and knowledge within the Bond family camp. “They certainly know their history of vodka“, remarks Gibb. “They certainly know their history of the martini. And they certainly know their way around a vodka bottle”.
Gibbs continues – “the thing for me is we’re going to create our own advertising around it. What that looks like, how that looks is at the moment probably subject to another discussion“. Of course Gibbs, EON and Belvedere are being tight-lipped about just how their vodka will be incorporated into SPECTRE and maybe beyond (I tried to ask of the long term relationship, but ex-Army officer Gibbs is not going to spill this particular bottle of insight and, to be fair, 007 and Belvedere are merely at hand-holding first base right now).
Belvedere will produce two custom-made, limited edition bottles to celebrate Bond’s shaken, not stirred vodka martini and this new partnership with SPECTRE. A 007 twist has been added to Belvedere’s quite beautiful Silver Sabre bottles (they have their own light switch and vague hints of snow-globe flakes inside – I know, right!). The famous Belvedere Palace blue bottles and emblem will be replaced by that of MI6’s Vauxhall headquarters and in February 2015 a marketing campaign will launch with a focus on “on-premise establishments and retail stores” across the globe. Dwight Caines, Theatrical Marketing for Sony Pictures says, “James Bond’s cool attitude and stylish sophistication have always gone hand in hand with his choice of vodka martini. Belvedere is a perfect match“.
To officially launch Bond’s new bond with Belvedere, a “smart and chic” party was held at Covent Garden’s Bond In Motion exhibition in December 2014. With Charles Gibbs, the CEO of Moët Hennessy Christophe Navarre in attendance (Belvedere is part of the LVMH group – Louis Vuitton Moët Hennessy), representatives from EON Productions and more in attendance the night was a slick and charming way of toasting 007’s newest marriage to the Polish house of vodka. The music decks were manned by one Tinie Tempah and the likes of Douglas Booth, Pixie Geldof, Kim Hersov, Lily Cole and this Bond fan lent some star appeal to proceedings (I didn’t lend star appeal at all, despite sporting a suit in DB5 silver).
Tinie Tempah spinning / clicking some tunes (c) Mark O’Connell / 2014
Joe Stokoe was also on hand again to keep an eye on three martini bars spread amidst Bond’s car heritage, and various plinth-proud bottles of Bond vodka stood tall. Each bar had a theme – Wet/Dry, Shaken/Stirred and Reverse Vesper. Glimpsed was a new SPECTRE edition of Belvedere as well as the rarest of the rare – edition number ‘007’ of Belvedere’s Palace bottle. In true Elliot Carver launch style, Gibbs and Christophe Navarre unveiled the bespoke bottle just as Tempah filled the room with Kanye West’s Diamonds Are Forever (Diamonds From Sierra Leone).
Moet Hennessy’s CEO Christophe Navarre and Belvedere’s Charles Gibb unveil the rare ‘007’ edition of the equally limited MI6 bottle. (c) Mark O’Connell / 2014
Though one SPECTRE vehicle was sadly absent from Bond In Motion on the night. Resigned to the cloakroom for probable safety where it was surrounded by coats and satchels, SPECTRE and Blofeld’s Bath-o-Sub from Diamonds Are Forever was kept out of harm’s way and sadly didn’t get to see just how the new SPECTRE agents conduct themselves. Quite right too.
For more photos of the launch night and more go to Catching Bullets on Facebook.
With special thanks to Belvedere Vodka, Charles Gibb, Claire Smith, Remmert Van Braam, Joe Stokoe, EON Productions, Sony Pictures Entertainment and the Mission team.
www.belvederevodka.com
