Following on from The Macallan’s James Bond strikingly designed 60th Anniversary Collection in 2022, the bespoke whisky house is now teaming up with famed London store Harrods, luggage brand Globe-Trotter and 007’s EON Productions for a four week Bond movie experience in Knightsbridge.
Historic department store Harrods is to host a James Bond immersive experience that will both celebrate The Macallan’s new Bond whisky collection and sixty years of Commander Bond’s onscreen glories.
Renowned London department store Harrods will allow guests to experience a special installation space hosted by The Macallan. Visitors will get exclusive access to original Bond designs, concept art, storyboards and unique props.
The Harrods exhibit will star Little Nellie – Bond’s 1967 autogyro as flown in You Only Live Twice – with guests able to navigate a virtual cockpit at the controls of the Wallis WA-116 Agile autogyro.
Further elements of the experience include Moneypenny’s office – complete with 007 movie props including a gold bar from Goldfinger (1964) signed by Sean Connery, Bond’s Whitehall ID from Skyfall (2012), Le Chiffre’s inhaler from Casino Royale (2006), the steel teeth belonging to Jaws from The Spy Who Loved Me (1977), Bond’s passport from GoldenEye (1995) and Oddjob’s steel-rimmed bowler hat from Goldfinger (1964).
The six bottle Bond Macallan collection was created by master whisky maker Kirsteen Campbell. Featuring six individual designs – one for each decade of the Bond film franchise – the slick branding features original illustrations showcasing the creative processes behind some of Bond’s most famous movie beats.
Exclusively for Harrods in the UK, the collection is presented in a limited-edition Globe-Trotter case crafted to house the six bottles.
‘We are delighted to be partnering with The Macallan on this special project, which marks the coming together of four iconic British brands. The Macallan, James Bond, Globe-Trotter and Harrods are all synonymous with luxury and discerning taste, something which resonates hugely with our Harrods customers in the UK and beyond. Harrods is proud to bring the rare and exclusive to our audience in every corner of our business, and this is no exception. The level of craftsmanship and dedication to quality is remarkable at The Macallan distillery, and these are values that we hold very dear at Harrods. The interactive experience is not to be missed; we can’t wait to see it come to life for our customers to enjoy.
Alex Unitt, Partnerships director, harrods
