2024 marks the sixtieth anniversary of the film that arguably changed not just Bond. Guy Hamilton’s 007 debut also changed action cinema.
Almost singlehandedly, Goldfinger and 1964 lent a new gait, poise, expectation and pace to adventure cinema. It was an instant phenomenon that changed the scope of how films were constructed, how Bond was branded and how escapist they could be in a moddish era – a web of spin and a timeless midas touch. Central to that evolutionary moment was the Aston Martin DB5.
In a perfect marriage of designer Ken Adam, Aston Martin’s burgeoning DB5 marque, a bit of Swinging Sixties timings and pure class, the silver blend of the DB5 and 007 created a legacy of moddish swagger and style whose wheels still turn today.
As EON Productions’ seminal bullet Goldfinger marks sixty years, Aston Martin has curated a gilded installation celebrating the film and its vehicular star. The House of Q is a new pop-up experience housed in London’s Burlington Arcade. Marked by a secret entrance and with a golden Bollinger Bar ready to top up the gas and fizz for all visiting Bond fans, The House of Q also has some gadgets up its sleeve.
Original scripts, imagery, storyboards, props and artwork toast the unique relationship between Aston Martin and cinema’s most famous spy. And all in the perfect London town backdrop not a million miles from Bond’s history with the capital, Piccadilly and Mayfair.
A commemorative Goldfinger edition of Aston Martin’s V57 magazine is also available at this summer’s midas-touched installation.
THE HOUSE OF Q
July 18th – 4th August 2024
Burlington Arcade, London
Many thanks to The House of Q and Aston Martin.
